CLIENT

Denciti Development &
Frontline Real Estate Services

PRoject

Real estate project marketing for a 28-unit industrial strata development in Langley, BC

Deliverables

Project identity, marketing strategy, marketing materials, email and social media ad campaign.

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The Challenge

Positioning an Industrial Strata Development for Maximum Demand.

Denciti Development’s industrial strata project, Langley Gateway, needed a strong, recognizable identity and a results-driven marketing approach to generate interest and drive pre-sales. The challenge was twofold:

1. Develop a compelling brand identity that differentiates the project in a competitive landscape.

2. Execute a high-impact marketing program that would generate qualified leads and ensure early sales.

The Strategy

A Buyer-Centric Approach

Our approach was rooted in partnering with the sales team, understanding the audience, and delivering a highly tailored, engaging brand experience. The central concept, "Gateway to _______", allowed for versatile messaging that addressed key buyer concerns and aspirations.

We positioned Langley Gateway as a prime opportunity, whether buyers were seeking business growth, efficiency, or strategic expansion. The brand messaging was built to communicate value in ways that resonated with different decision drivers that were motivating our audience.

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CREATIVE TEAM

Creative Direction: Ande Kuric
Marketing Strategy: Ande Kuric
Marketing Program Management: Ande Kuric
Project Logo: Carmen Bright
Graphic Design: Carmen Bright & Ande Kuric
Copywriting: Ande Kuric
Web Development: Sail Digital
PR: Share Communications
Videography & Aerial Photography: Smart City Media

The Execution

A Multi-Touchpoint Marketing Program

To maximise reach and lead generation, we developed a comprehensive marketing strategy that included:

• Brand Identity & Messaging:

  • Created the Langley Gateway name and positioning.

  • Developed the "Gateway to _______" messaging framework.

• Marketing & Lead Generation:

  • Social media ads targeting ideal buyers.

  • Email marketing campaigns driving engagement.

  • A dedicated website landing page to capture interest.

  • On-site signage that allowed for updates.

  • Public Relations outreach for market credibility.

  • High-quality marketing collateral (brochure, video, mailer) to educate and support sales.

• Sales Integration & Collaboration:

  • Partnered closely with the industrial sales team at Frontline Real Estate Services to align marketing objectives and create a lead funnel.

  • Delivered warm, pre-qualified leads to the sales team for an efficient conversion process.

1.

100% Presold Before Construction Began

• The project was 100% presold prior to construction commencing.

• All 28 units received accepted offers within four weeks of launching the marketing program.

• Eliminated risk for the client and their financial partners.

2.

Client Satisfaction & Industry Recognition

• The client was thrilled with the marketing approach and creative execution.

• Testimonial from Volodya Gusak, President of DENCITI Development Corp.:
  "Ande has a talent… I worked with her on our Langley Gateway project, and she came up with the 'Gateway to ___' campaign. Only then to top it with 'It has everything you need and nothing you don’t.' World-class work."

• The project won CoStar’s Impact Award: Commercial Development of the Year for Vancouver.

3.

A Model for Marketing & Sales Collaboration

• The marketing strategy generated engaged, high-quality, warm leads for the sales team.

• The integrated marketing-sales approach resulted in faster, more efficient deal closures.

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Note: I completed this project as a full-time employee of Frontline Real Estate Services.